Seamless access to digitally illuminated art with SG Expression in Dortmund

The challenge: High visitor traffic combined with the highest design standards

Digital art exhibitions attract large audiences—especially during peak hours, when the program changes, and on weekends. At the Phoenix des Lumières in Dortmund, the challenge was to efficiently manage visitor flow without causing long wait times or compromising the architectural design concept of the entrance area. At the same time, access had to be convenient, safe, and accessible.

The solution: SG Expression from ASSA ABLOY

For the Dortmund location, the SG Expression access control system from ASSA ABLOY was selected. The solution combines a sleek, modern design with intelligent sensor technology and integrates seamlessly into sophisticated architectural concepts.

The automated access system operates via QR code, supporting both mobile devices and printed tickets. Integrated LED light strips provide intuitive user guidance and indicate access status, eliminating the need for additional displays in the entrance area. Architectural considerations, such as an existing underfloor heating system, were also accommodated through suitable ramp solutions.

The result: Efficient processes and an improved visitor experience

With SG Expression, the access process was significantly accelerated while also becoming more convenient. Visitor flows are managed smoothly, waiting times are reduced, and unauthorized access attempts are reliably detected.

At the same time, on-site staff benefit from reduced workload related to manual ticket checks, allowing them to focus more on visitor support. The result is a secure, seamless, and aesthetically pleasing entrance experience that meets the high standards of modern exhibition concepts.