Commercialization Manager
Job Summary
The Commercialization Manager is responsible for the development and implementation of brand and marketing communication strategies for Electronics products within the Kwikset brand. Lead the end-to-end project management for the implementation of Marketing initiatives and projects including but not limited to new product launch, advertising, public relations, literature, packaging, POP, and sales/channel support. Oversee internal and external agency creative resources to ensure brand consistency across the marketplace. Manage creative/content development to ensure on time execution of brand initiatives and new product launches.
Primary Duties and Responsibilities
- (30%) Project Management – Will manage a team of internal and external brand resources to ensure on-time execution. Overseeing several different brand initiatives/projects simultaneously, working cross functionally to deliver on commitments. Elements include new product commercial launches across customers, advertising programs, collateral materials, sales support materials, and photography.
- (40%) New Product Introductions (NPI)
- Lead project management of cross-functional team (Creative, Photography, Project Management, Content Management) through multiple on-going collateral and asset development projects at various stages of NPI development
- Ensure on time creative execution and tracking delivery status
- Manage creative & photography 3rd party agencies and internal resources to ensure NPI launch success
- Prepare Creative Work Orders (CWO) to manage NPI related material
- (20%) Brand Management
- Ensure brand continuity and accuracy, along with proper use of brand logos, sub-brands, naming conventions, fonts, colors, imagery, etc. based on the brand guidelines.
- Effectively manage vendor base to execute ongoing projects.
- Provide project management for creative execution of all product launches, brand initiatives and retail marketing programs
- Manage production of video assets, obtaining quotes from vendors, drafting scripts, coordinating location, purchasing props, etc.
- Project Management – manage several different Brand initiatives / projects simultaneously, working cross functionally to deliver on commitments.
- Event management – support communication functions for events, trade shows and meetings as required
- (10%) Business Processes
- Assist in the development of the annual Brand Marketing Budget; optimizing the spend while meeting key P&L metrics. Consistent P&L management including: individual project budgets, aligning quotes, job numbers, invoices, and deliverables.
- Collaborate with the in-house design group/photography departments to prioritize and optimize creative projects.
- Process Development – develop processes necessary to accomplish assigned projects from inception to execution including development of communications plan and execution of all elements.
Education and Experience Profile
- Bachelor’s degree required, Business management/marketing discipline preferred
- Minimum 5+ years of related work experience, preferably in consumer products
- Brand/Product Management experience preferred
Required Core Competencies
- Ensures Accountability
- Develops Talent
- Financial Acumen
- Decision Quality
- Directs Work
- Builds Effective Teams
- Manages Complexity
- Courage
- Action Orientated
- Collaborates
- Customer Focus
- Communicates Effectively
- Instills Trust
- Demonstrates Self-Awareness
- Drives Results
Required Technical Skills
- Proven, Strong Project Management Skills
- Good in Microsoft Office Skills
- Good Presentation Skills
- Good Profit & Loss knowledge
- Good industry knowledge
- Good Category Management knowledge
Work Environment
- Working conditions are normal for an office environment
- Ability to travel as needed
Pay Range: $104,755-$164,614.
This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
ASSA ABLOY is an Equal Employment Opportunity employer.
We are the ASSA ABLOY Group
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As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
