Regional Sales Manager, Turkey
Company Overview
VingCard, a part of ASSA ABLOY—the global leader in smart access solutions—reimagines how people move through their world. Whether it's a cruise ship, educational institution, hotel, or elderly care facility, we deliver innovative solutions that enhance customer journeys and create exceptional user experiences. Our expertise in customer journey mapping, innovation, and service design drives the development of solutions that add value for our clients.
Position Summary
We are seeking a highly motivated and experienced Regional Sales Manager to lead and grow our business in Turkey. This role is responsible for driving direct and indirect sales, managing key accounts, and expanding our presence in both core (hospitality) and non-core (multi-housing, student accommodation, healthcare, etc.) segments. The position requires strong leadership, field engagement, and a strategic approach to sales and marketing.
Key Responsibilities
• Lead sales and marketing efforts for VingCard products across the selected markets and segments in Turkey, with a primary focus on the hospitality sector.
• Manage and grow relationships with the local key accounts, including ELV consultants, architects and interior designers.
• Identify and develop new business opportunities in both core and non-core segments.
• Maintain strong, professional relationships with existing and prospective clients to maximize market share.
• Ensure customer satisfaction with VingCard’s product offerings in the assigned territory.
• Achieve sales targets and profitability goals for the region.
• Provide accurate monthly and quarterly sales forecasts and activity reports.
• Prepare annual budgets in coordination with management.
• Implement value-based selling strategies aligned with the company’s value proposition.
• Plan and execute marketing initiatives such as trade shows, advertisements, and product features.
• Review and revise contract documents in accordance with company policies.
• Participate in sales meetings, product promotions, training sessions, and industry events as required.
• Adhere to all company policies and guidelines.
• Perform additional duties as needed to support organizational goals.
Qualifications
- Minimum of 7 years of experience in Sales and Marketing, preferably in the Hospitality or Technology sectors.
• Proven sales management skills and a strong track record of achieving targets.
• Excellent communication, negotiation, and analytical skills.
- Self-motivated, proactive, and capable of managing multiple tasks.
- High level of responsibility, discipline, and initiative.
- Fluent in both written and spoken Turkish and English.
- Bachelor’s degree in business or a related field.
- Technical background is preferred.
- Experience in the hotel industry, particularly with technical product sales, is highly desirable.
- Proficiency in Microsoft Office and CRM tools.
- Valid Turkish driver’s license.
- Willingness to spend approximately 80% of time in the field.
- Ability to lead and manage a team of four.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
