Regional Product Marketing Manager (PMM), PACS


Company Overview

HID Global powers the trusted identities of the world's people, places and things. Every day millions

of people in more than 100 countries use our products and services to securely access physical and

digital places. Over 2 billion things that need to be identified, verified and tracked are connected

through HID Global's technology. We make it possible for people to transact safely, work

productively and travel freely. We work with governments, universities, hospitals, financial

institutions and some of the most innovative companies on the planet-helping them to create

trusting and trusted physical and digital environments so that they and the people who use them

can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 4,000 employees

worldwide and operates international offices that support more than 100 countries. HID Global® is

an ASSA ABLOY Group brand. For more information, visit


Role Summary

Oversee Marketing strategy on a regional basis for South Asia and ASEAN.

Understand the local markets and formulate product plans to meet those local needs.  Customize product launches for each region. 

Oversee a group of regional marketing managers that speak for their regions and align with the regional sales organizations.





Duties and Responsibilities include the following.

Other duties may be assigned.

  • The PMM will interface with the segment directors to generate regionalized implementation of the PACS strategy.
  • The PMM will produce and maintain an overview of the applicability of the current PACS portfolio to each region, evaluate its competitive position against global and local product, generate a gap analysis between the PACS portfolio and regional needs. This gap analysis will be accompanied by a business case for the items, solutions or services identified.  In the event that these gaps become material to the business and cannot be added to the global product roadmap, the regional team will investigate partnering and where appropriate acquisition options to address gaps.
  • The PMM will be responsible to stay connected with peers in other PACS markets and at the global level to share experience, best practices and see how and where to find synergies and standardization in while implementing the strategy
  • The PMM will align with each regional sales director as to the roadmap, achievability of revenue targets, relevant product launches and a regional go to market plan. 
  • The PMM will organize a quarterly review of the business for each region.  This will include the revenue, GM and GM% by product line, competitive information, local trends, major regional requirements, Gaps and win-loss stories.
  • The PMM will be responsible for localization of product launches
  • The PMM will be responsible for facilitation of communication relating to product sustaining activities that effect the regions
  • Ensure necessary collateral is translated into the various languages of the regions.
  • Although your main portfolio will be to support clients groups in Emerging market, you have a global mindset, are culturally aware and had the opportunity to work in a global environment. You are skilled at building relationships, gaining the trust of your peers and leaders, and challenging the status quo.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Familiar with Software-as-a-Service models, strong enterprise software experience, and an understanding of information technology
  • Minimum 7+ years product management, business development or product marketing experience overseeing product strategy in multiple geographic regions.
  • Experience in sales and/or marketing of access control and identity management solutions.
  • An analytical, data driven approach to making decisions and choosing direction
  • Must have strong written and verbal skills with the ability to lead presentations
  • Capable of establishing credibility with sales force and customers
  • Should have formal product development process experience



Education and/or Experience          

  • BS Degree - Engineering or Computer Science
  • MBA  - Marketing or Business, etc


Language Skills                   

  • Ability to effectively communicate in the English language verbally and in writing.
  • Ability to read and interpret technical journals, specifications, international technical standards, etc.


Computer Skills     

  • Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
  • Familiar with operating systems, such as Windows, etc.
  • Familiar CRM tools and analysis such as


Customer Expectations

            Highlight knowledge, skills, abilities and traits necessary in this role to satisfy our customer's


  • Effective management of customer requirements and expectations. 
  • Demonstrated history of excellence in customer service.



Work Requirements

  • Compliance to all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environmental systems.
  • Travel and fieldwork, including international travel may be required. Therefore, employee must possess, or be able to acquire a valid passport.
  • Must be legally eligible to work in the country in which you are hired.  


We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 50,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access.

As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.