Global Campaign Manager

An Amazing Career Opportunity for a Global Campaign Manager!! 

Location: Eden Prairie, MN and Austin, TX

Job ID: 40812

As the Global Campaign Manager for the FARGO business unit at HID, you will be responsible for development of the FARGO customer value proposition, creation of global marketing campaigns and programs and successful execution of campaigns and communication in partnership with FARGO regional marketers. FARGO is a business unit within HID that offers an industry defining portfolio of products for the issuance of identity credentials.

The FARGO Business Unit is looking for a highly motivated & talented individual to strengthen the business’s marketing capabilities, develop and execute a refined customer value proposition and lead global marketing initiatives.

Who are we? 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely. 

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

As our Global Campaign Manager you’ll support HID’s success by: 

• Collaborating with the Senior Director to develop and implement strategic marketing and demand generation plans that support the business unit's goals and objectives.
• Developing and executing the FARGO customer value proposition, ensuring it aligns with market needs and differentiates the brand in the marketplace.
• Leading the development and execution of FARGO market positioning and brand strategy, ensuring a consistent and compelling brand identity across all marketing efforts.
• Conducting market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
• Developing and executing comprehensive marketing programs and campaigns to drive growth of new product launches and existing product lines.
• Developing global channel marketing strategies to increase market share and drive revenue growth through Value-Add Resellers, Distributors, and System Integration partners.
• Overseeing the creation and execution of global marketing communications plans, ensuring consistent and compelling messaging across all channels.
• Planning, executing, and measuring the effectiveness of marketing campaigns, optimizing performance and ROI.
• Developing and overseeing digital marketing strategies in partnership with corporate marketing, including SEO, SEM, social media, email marketing, and online advertising, to drive online traffic, engagement, and conversions.
• Utilizing data-driven insights to optimize digital marketing campaigns and improve overall online customer experience.
• Staying updated on emerging digital marketing trends and technologies, implementing best practices to enhance the company's online presence and reach.
• Utilizing data and analytics to define and measure program success, making data-driven decisions to optimize marketing efforts.
• Working closely with corporate marketing, regional marketing, product management, sales, and other departments to ensure alignment and support for marketing initiatives.
• Managing the global campaign and program budget, ensuring efficient allocation of resources to maximize impact.
• Communicating and operating effectively with senior leaders to gain support and buy-in for global marketing strategies.

Your Experience and Background include:  

• Bachelor’s degree in marketing, business, or a related field; a Master's degree is preferred.
• 5+ years of experience in marketing, with a focus on brand marketing, channel marketing, digital marketing and marketing communications.
• Excellent communication and presentation abilities.
• Proven track record in developing and executing successful marketing strategies.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with digital marketing and marketing automation tools.
• Ability to work collaboratively in a cross-functional team environment.
• Experience in an international, multi-site and multicultural business environment

What we can offer you:

• Competitive salary and rewards package

• Competitive benefits and annual leave offering, allowing for work-life balance

• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply? 

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

The base salary in the United States is $120,000 to $140,000.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com.