SG Expression Speedgates Enhance Entry Experience at Levi Strauss HQ: Where Design Meets Security

At the Levi Strauss corporate headquarters in San Francisco, the entry experience sets the tone for the iconic brand’s workplace environment. As part of a lobby remodel, the company sought efficient security lanes that could simultaneously enhance security and deliver a polished aesthetic to align with the newly refreshed space. ASSA ABLOY’s SG Expression Speedgates were ultimately selected to meet the goals of this project, offering a blend of design sophistication and reliable performance suited for a modern, high-traffic corporate environment.

Creating Intentional Entry Points with SG Expression Speedgates

The headquarters is located near a Levi’s retail store—a setup that frequently resulted in visitors unintentionally entering the corporate lobby instead of the retail space. With the lobby undergoing a redesign, the project team saw an opportunity to create a more intentional entry point that distinguished between public retail spaces and employee-only areas.

ASSA ABLOY’s SG Expression Speedgates stood out as an ideal fit; the product’s aesthetic flexibility, paired with its capabilities for controlled employee and visitor access, seamlessly aligned with the project’s needs. The SG Expression’s ability to support secure throughput while maintaining a welcoming, modern look made it uniquely suited for a brand-forward corporate lobby.

How the SG Expression Enhances High-End Office Environments

Designed with cutting-edge technology, the innovative SG Expression is engineered for environments where design and performance are equally important, offering a perfect fusion of form and function. Its minimalist cabinet options—including open, boxed and center glass—effortlessly blend with any architectural style. The Levi Strauss installation uses a boxed configuration, helping create a clean, structured presence within the newly updated lobby.

One of the product’s defining strengths is its ability to blend into high-traffic environments without feeling intrusive. The SG Expression offers a wide passageway to accommodate both accessibility needs and comfortable everyday movement, incorporating LED bands for intuitive user guidance. The result is a polished experience that feels smooth, effortless and hassle-free for employees and visitors alike.

With a design philosophy centered on seamless integration, the SG Expression allows security entrance control to enhance the surrounding architecture—not interrupt it. Its customizable finishes—available in all RAL color options—give designers freedom to align the gates with surrounding materials and brand cues.

This flexibility played a key role in the Levi Strauss project, where the speedgates were installed with a custom black finish to match the building’s interior design.

Impact of SG Expression Speedgates on the Levi Strauss Lobby

The new security entrance systems transformed the Levi Strauss headquarters entry into a secure, modern and visually cohesive space. The SG Expression supports a clear separation between office and retail spaces, addressing the original challenge of visitors entering the corporate lobby while keeping entry points efficient for employees.

Aesthetically, the speedgates complement the lobby’s overall design, contributing to a refined first impression for staff and approved visitors. Their streamlined operation and sleek, minimalist finish align with the building’s modern interior, reinforcing the brand’s visual and professional identity.

For the Levi Strauss headquarters, ASSA ABLOY’s SG Expression Speedgates delivered the right combination of design, performance and user experience. The installation highlights how thoughtful access control can enhance a corporate environment, offering security without sacrificing the character of a space—or the routines of those who inhabit it.

SG Expressions Speedgates: Frequently Asked Questions (FAQs)

1. Why were SG Expression Speedgates selected for the Levi Strauss headquarters?
The SG Expression provided the ideal balance of elevated aesthetics and controlled access. Its modern design, customizable finishes and reliable performance supported the lobby redesign while helping distinguish employee-only areas from the adjacent retail store.

2. How do the speedgates improve security and visitor flow?
By creating a clear, controlled access point, the speedgates prevent unintentional entry into the corporate lobby. Integrated access control allows employees to move efficiently, while a tailored visitor solution enables staff to grant temporary access with ease.

3. What design features make the SG Expression suitable for high-end corporate environments?
The SG Expression offers minimalist cabinet styles—open, boxed and center glass—along with a wide passageway for comfortable, accessible movement. LED guidance bands enhance user experience, and custom RAL finishes allow seamless alignment with brand aesthetics and architectural materials.

4. What are SG Expression Speedgates?

ASSA ABLOY’s SG Expression Speedgates are a modern entrance control solution designed to blend high-end aesthetics with reliable performance. They offer minimalist cabinet options, customizable RAL finishes, a wide accessible passageway and LED guidance—allowing them to integrate seamlessly into high-traffic corporate spaces.