The Product Innovation Process

Being a premium brand and a preferred supplier that creates customer value demands high levels of innovation, as well as the highest possible levels of quality and design. Our product innovation process together with customer needs is at the heart of it all.

Understanding our customers is therefore essential. This includes understanding needs, business ­models and challenges, as well as knowledge levels. We must also understand the customers' ability to comprehend, accept and embrace various concepts, as well as what they are prepared and able to pay for.