Sales Manager Industrial Sweden
At ASSA ABLOY Industrial Sweden (BSI SE), we are looking for a driven and experienced Sales Manager to take full responsibility for our new equipment sales in Sweden.
BSI develops, promotes and sells doors and services to our Industrial customers and the business model in Sweden covers sales, installation, and service.
About the Role
As Sales Manager, you will have the operational responsibility for all new equipment sales in Sweden – both regional and project sales. You will lead a team of 5–10 direct reports (approx. 20 FTEs in total) and ensure our sales pipeline, margins, and win rates meet ambitious targets. You will play a key role in shaping sales strategies, driving performance, and collaborating cross-functionally with installation and project teams. Your leadership will also support the cultural development of ASSA ABLOY’s values – Empowerment, Innovation, and Integrity.
Location: Preferably Gothenburg or Stockholm (other locations can be discussed)
Key Responsibilities
- Lead and inspire the sales team to deliver on targets
- Develop and execute sales strategies and operational plans
- Drive cooperation with installation teams for strategic alignment and continuous improvement
- Report actuals and forecasts, with clear action plans
- Ensure active CRM usage within the sales teams
- Support the development of the BSI SE business unit
- Foster a strong value-driven culture and safe work environment
Key Competences & Requirements
- Proven track record of exceeding sales targets and driving contribution margin growth
- At least 10 years of B2B sales experience in the Building/Industrial goods industry
- Minimum 5 years in a Manager-over-Manager role
- Minimum 3 years in organizational development & change leadership
- Strong understanding of Swedish building industry laws and labor regulations
- Excellent negotiation, analytical, and leadership skills
- Experience from working in a complex, industrial matrix-organization
Education & Skills
- University degree (Bachelor/Master) or equivalent executive education
- Business fluent in Swedish & English
- Strong IT skills (MS Office, CRM systems)
Who You Are
You are a passionate, action-oriented leader with a strong drive for results. You build relationships based on trust, communicate directly and honestly, and thrive in a dynamic and changing environment.
You embody our values:
✨ Empowerment – Trust in people
✨ Innovation – Courage to change
✨ Integrity – Standing up for what’s right
What We Offer
At ASSA ABLOY, you’ll be part of a global leader in access solutions. We offer an exciting opportunity to lead a strong sales organization, influence strategic direction, and grow within a company that values innovation, integrity, and empowerment.
Interested?
Apply today and join us in shaping the future of industrial solutions at ASSA ABLOY Industrial Sweden. Just set up your profile and apply no later than 10th of September.
For questions, contact Camilla Heneby; camilla.heneby@assaabloy.com
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
